Philip Kotler

3 summaries

Philip Kotler is widely recognized as the "father of modern marketing." He is a distinguished professor emeritus of international marketing at the Kellogg School of Management, Northwestern University, and has authored or co-authored numerous influential books on the subject.

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Books by Philip Kotler

3 books available

Marketing management
Philip Kotler
4.1 (6k) average on Goodreads
Philip Kotler's major work offers a complete, analytical, and multi-disciplinary framework for navigating and succeeding in today's changing marketing world.
Kotler on Marketing
Philip Kotler
4.1 (2k) average on Goodreads
Philip Kotler offers a clear guide for managers dealing with intense competition, global markets, and the digital age.
Marketing
Philip Kotler
Philip Kotler's "Marketing" explains how businesses and consumers interact, showing how to create, communicate, and deliver value to meet needs and build lasting relationships in a changing market.