
Robert B. Cialdini
Robert B. Cialdini is a psychologist known for his work in the field of influence and persuasion. His notable books include "Influence" and "Influence: The Psychology of Persuasion," which explore the principles of persuasion and their applications in various contexts. Cialdini's research has significantly shaped the understanding of how people can be influenced in decision-making processes.
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Books by Robert B. Cialdini
3 books available

Influence
by Robert B. Cialdini
4.2(178,926)
Learn about the six psychological triggers—reciprocation, consistency, social proof, liking, authority, and scarcity—that make people say 'yes,' often without realizing it.

Influence: The Psychology of Persuasion
by Robert B. Cialdini
4.2(101,158)
Learn the six psychological triggers that make people say 'yes,' turning you into a skilled persuader and a strong defense against manipulation.

Pre-Suasion
by Robert B. Cialdini
4.0(10,611)
Learn how to prepare people's minds before you speak, making them open to your message and more likely to agree.