W. Bruce Wrenn

W. Bruce Wrenn is an author known for his contributions to the field of marketing research. His notable work, "Marketing Research," explores methodologies and applications within the discipline. Wrenn's writings primarily focus on non-fiction topics related to marketing and business practices.

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Books by W. Bruce Wrenn

1 book available

Marketing Research

by W. Bruce Wrenn

Non-fiction

4.3(3)

This textbook gives aspiring marketers the tools to handle market research, from strategic design to clear presentation of statistical insights, all shown through case studies and exercises.