Bridget Brennan
Bridget Brennan is a renowned author and speaker specializing in marketing and consumer behavior with a focus on female consumers. She is the CEO of Female Factor, a consultancy dedicated to helping businesses understand and engage with women as customers. Brennan's influential books and thought leadership have shaped strategies for global brands, making her a sought-after expert in the field of gender and business.
Book summaries for books written by Bridget Brennan
Quotes
Women do not buy brands; they join them.
Understanding how women think is key to understanding how they buy.
In the world of marketing, empathy is a powerful tool.
The female consumer is a powerful force in today’s economy.
Women seek connection and community when choosing products.
The way to a woman’s wallet is through her heart.
Brands that listen to women are brands that succeed.
Women are not a niche market; they are the market.
Trust is the currency of the female consumer.
Women want to buy solutions, not products.
The female brain is hardwired for big-picture thinking.
When a brand tells a story, it creates a relationship.