Chip Kidd is an acclaimed American graphic designer and author, renowned for his innovative book cover designs. Since the 1980s, he has been a prominent figure in the publishing world, working with major authors and contributing to the visual identity of numerous bestsellers. Kidd has also written several books, both fiction and non-fiction, showcasing his diverse creative talents and deep understanding of storytelling and design.
Art is making meaning.
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge.
Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.
Without design, it is just a bunch of words or images thrown together.
Art is anything you can get away with.
Design is about problem-solving, not about personal taste.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Design is where science and art break even.
Design is thinking made visual.
Design is an opportunity to continue telling the story, not just to sum everything up.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.