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Eric Ries

Eric Ries is an entrepreneur and author best known for pioneering the Lean Startup methodology, which emphasizes efficient business development. With a background in computer science from Yale University, Ries co-founded IMVU and has served as a consultant to startups and large companies alike. His influential book, "The Lean Startup," has helped reshape modern business strategies, focusing on innovation and agile methodologies for sustained success.

Quotes

The only way to win is to learn faster than anyone else.

Eric Ries

learninginnovationcompetition

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

Eric Ries

entrepreneurshipuncertaintyinnovation

If you cannot fail, you cannot learn.

Eric Ries

failurelearninggrowth

Progress in manufacturing is measured by the production of high-quality goods. The unit of progress for Lean Startups is validated learning.

Eric Ries

progresslearninginnovation

The question is not 'Can this product be built?' Instead, the questions are 'Should this product be built?' and 'Can we build a sustainable business around this set of products and services?'

Eric Ries

product developmentbusiness strategysustainability

Innovation accounting enables startups to prove objectively that they are learning how to grow a sustainable business.

Eric Ries

innovationbusiness growthaccountability

The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.

Eric Ries

goal settingcustomer satisfactionefficiency

Success is not delivering a feature; success is learning how to solve the customer's problem.

Eric Ries

successproblem-solvingcustomer focus

Every startup's goal is to find a successful path to a sustainable business.

Eric Ries

business strategygoal settingsustainability

Build-Measure-Learn is the fundamental activity of a startup.

Eric Ries

processlearninginnovation

The Lean Startup method teaches you how to drive a startup—how to steer, when to turn, and when to persevere—and grow a business with maximum acceleration.

Eric Ries

business strategygrowthinnovation

Sustainable business growth is characterized by one simple rule: New customers come from the actions of past customers.

Eric Ries

growthcustomer acquisitionsustainability