Greg Creed
Greg Creed is a seasoned business leader known for his transformative impact in the fast-food industry. As the former CEO of Yum! Brands, he played a pivotal role in the global expansion and modernization of iconic brands like Taco Bell, KFC, and Pizza Hut. Creed is recognized for his innovative strategies and leadership style, which emphasize creativity and customer engagement. He is also a co-author, sharing insights on effective business practices.
Book summaries for books written by Greg Creed
Quotes
Marketing is not about the stuff you make, but about the stories you tell.
The best marketing doesn't feel like marketing.
A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.
In a world where customers have access to everything, the best customer experience wins.
People don’t buy products, they buy results.
Effective marketing is rooted in understanding human behavior.
To stand out in a crowded market, you need to be different, not just better.
Innovation in marketing is about creating value for the customer.
Building a brand is like planting a tree; it requires patience and care.
The future of marketing is in personalization and relevance.
Trust is earned when actions meet words.
Every interaction, in any form, is branding.