Jack Trout

Jack Trout was a renowned marketing strategist, recognized for coining the concept of "positioning" in marketing. As the founder of Trout & Partners, he advised major global brands on strategic positioning. Trout authored several influential books, including "Positioning: The Battle for Your Mind," co-written with Al Ries. His innovative ideas have shaped modern marketing practices, making him a pivotal figure in the field until his passing in 2017.