Kevin Lane Keller

Born: 06-23-1956

Kevin Lane Keller is a distinguished marketing professor and author, renowned for his expertise in brand management. He holds the E.B. Osborn Professorship of Marketing at the Tuck School of Business, Dartmouth College. Keller is best known for his influential textbook, "Strategic Brand Management," widely used in academia and industry. His research has significantly impacted the field, making him a leading figure in understanding and building strong brands.