Marieke de Mooij
Marieke de Mooij is a renowned expert in cross-cultural communication and consumer behavior. With a focus on how cultural differences impact marketing, she has authored several influential books in the field. Holding a Ph.D. in communications, de Mooij combines academic insight with real-world experience, offering valuable perspectives for global marketers. Her work is instrumental in understanding and effectively engaging diverse international audiences.
Book summaries for books written by Marieke de Mooij
Quotes
Advertising is not just about selling products; it's about creating connections.
Cultural values shape consumer behavior, and understanding these is key to effective marketing.
Global marketing requires balancing standardization with adaptation to local markets.
Branding is the art of aligning what you want people to think about your company with what they actually do think.
The power of advertising lies in its ability to reach and influence diverse audiences.
Successful global brands are those that resonate emotionally with consumers across different cultures.
Understanding the nuances of language and communication can make or break a marketing campaign.
Digital media has transformed the landscape of global marketing, making it more interconnected than ever before.
Market research is the foundation of any successful marketing strategy.
Consumer insights are the key to unlocking effective advertising strategies.
The cultural context of a market can significantly impact how a product is received.
Effective advertising speaks to both the heart and the mind.