David Ogilvy
1 summaryMarketing
David Ogilvy was a renowned British advertising executive, often called the "Father of Advertising." His seminal book, "Ogilvy on Advertising," is a foundational text in the field, offering timeless principles and insights into creating effective advertising campaigns. Ogilvy's innovative strategies and groundbreaking work at Ogilvy & Mather significantly shaped modern advertising practices.
Books by David Ogilvy
1 book available
- Ogilvy on Advertising
David Ogilvy
4.2 (12k) average on GoodreadsMarketing
