Rory Sutherland

Rory Sutherland is a British advertising executive and author known for his insights into consumer behavior and marketing. His book "Alchemy" explores the unconventional ways that behavioral economics can influence decision-making and creativity in business. Sutherland is also recognized for his work as Vice Chairman of Ogilvy UK.

AI-generated overview, grounded in this author's works. It may be incomplete — corrections welcome.

1books in our library

Genres:Psychology, Marketing, Self-Help

Psychology

Marketing

Self-Help

Books by Rory Sutherland

1 book available

Alchemy

by Rory Sutherland

Non-fiction

Psychology

4.2(9,125)

Rory Sutherland's 'Alchemy' shows how advertising ideas, behavioral science, and funny stories prove that the best solutions come from ignoring logic and trying irrational approaches.