Rory Sutherland

1 summaryPsychology, Marketing, Self-Help

Rory Sutherland is a British advertising executive and author known for his insights into consumer behavior and marketing. His book "Alchemy" explores the unconventional ways that behavioral economics can influence decision-making and creativity in business. Sutherland is also recognized for his work as Vice Chairman of Ogilvy UK.

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Books by Rory Sutherland

1 book available

Alchemy
Rory Sutherland
4.2 (9k) average on GoodreadsPsychology
Rory Sutherland's 'Alchemy' shows how advertising ideas, behavioral science, and funny stories prove that the best solutions come from ignoring logic and trying irrational approaches.