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"Aristotle's "Art of Rhetoric"" Quotes
Aristotle's "Art of Rhetoric" is a foundational text that explores the principles and techniques of persuasive communication and effective argumentation.
rhetoric | Published in 2019
Quotes
Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.
The modes of persuasion are the only true constituents of the art: for it is not enough to know what we ought to say; we must also say it as we ought.
All men are mortal. Socrates is a man. Therefore, Socrates is mortal.
The orator's task is not to instruct, but to influence.
Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible.
The emotions are all those feelings that so change men as to affect their judgments, and that are also attended by pain or pleasure.
It is simplicity that makes the uneducated more effective than the educated when addressing popular audiences.
A statement is persuasive and credible either because it is directly self-evident or because it appears to be proved from other statements that are so.
Those who are to be judges should have their understanding prepared, and be in the right disposition.
The greatest thing by far is to be a master of metaphor.
