Feel the Fear and Do It Anyway by Susan Jeffers, book cover

Feel the Fear and Do It Anyway Summary

by Susan Jeffers

4.03 Goodreads · 27k ratingsBusiness240 pages9-min summary

Conquer the paralysis of fear and transform your life by embracing a 10-step positive thinking process, turning every decision into a 'no-lose' situation, and risking a little more each day.

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By BookBrief EditorialPublished February 2026How we write summaries

Core Idea

Fear is a normal and unavoidable part of life, especially when pursuing growth and new challenges. The main idea is not to eliminate fear, but to change how one relates to it. This involves understanding that fear is universal, developing a strong mindset, and consistently taking action even when fear is present. By accepting fear and learning practical strategies for positive thinking, making 'no-lose' decisions, and expanding one's comfort zone, people can move from being passive to actively empowered, leading a more fulfilling life.
Difficulty
Easy
Read it if
You struggle with indecision, anxiety about the future, or feel paralyzed by fear when facing new opportunities or changes. You want practical, actionable steps to build confidence and take control of your emotional responses.
Skip it if
You are looking for deep psychological analysis of fear's origins or therapeutic interventions. This book focuses on immediate mindset shifts and behavioral changes rather than complex trauma or mental health conditions.

Key Takeaways from Feel the Fear and Do It Anyway

Embrace Fear as a Given

Everyone experiences fear; it's not a sign of weakness, but a universal human emotion.

Jeffers changes how we see fear, not as something to remove, but as a constant companion on the path of growth. The main point is that fear is a normal part of life, especially when trying new things. This means we do not try to get rid of fear, which is not realistic, but change our relationship with it. Instead of letting fear control actions or cause inaction, the book suggests acknowledging its presence and moving forward anyway. This change in view is important because it frees people from the tiring and often pointless effort to be fearless, allowing them to put that energy into action. Understanding that everyone, no matter how confident they seem, experiences fear, is a powerful motivator.

“The only way to get rid of the fear of doing something is to go out and do it.”

In the book: Jeffers emphasizes that the 'fear package' comes with human existence. She doesn't cite specific studies but relies on anecdotal observations and the universality of fear as a human condition, arguing that even the most successful people feel fear, they just don't let it stop them.

Try this: When faced with a new challenge or decision that elicits fear, explicitly state to yourself, 'I feel afraid, and that's okay. This feeling is normal.' Then, consciously choose to take one small step forward despite the fear, rather than waiting for the fear to subside.

Related ideas: fear-acceptance, courage-over-fear

Beyond the 'What Ifs'

Stop dwelling on worst-case scenarios and take control of your inner dialogue.

Much of our fear comes from imagining bad things will happen in the future – the 'what ifs.' Jeffers says these imagined scenarios often stop us from acting, even if the actual risk is small. The goal is to change from thinking 'I can't handle it' to 'I can handle whatever happens.' This does not mean ignoring possible difficulties, but trusting in one's own ability to recover and find solutions. By consciously choosing to believe in one's ability to cope, people take back power from their anxious predictions. This positive self-talk is a tool to counter the paralyzing effects of catastrophic thinking, leading to a more active approach to life's challenges.

“All you have to do to diminish your fear is to know that you can handle whatever comes your way.”

In the book: Jeffers discusses the common pattern of people creating elaborate worst-case scenarios in their minds, which are often far more terrifying than any realistic outcome. She uses the example of someone afraid to speak in public imagining humiliation, rather than focusing on their ability to prepare and recover.

Try this: When you find yourself spiraling into 'what if' thinking, interrupt the pattern. Instead of focusing on the negative 'what if,' ask yourself, 'What if I *can* handle it?' or 'What resources do I have to overcome this?' Practice affirmations like 'I am capable and resilient.'

Related ideas: positive-self-talk, resilience-building, cognitive-restructuring

The Power of Choice

Every decision, even seemingly small ones, is an opportunity to reclaim personal power.

A main idea of the book is the focus on personal power and the ongoing chance to use it through choice. Jeffers points out that people often feel powerless because they give up control over their reactions and decisions. By consciously making choices, even when options seem limited, one regains control. This is not just about making big life decisions, but about daily choices in how one responds to challenges, setbacks, and even internal thoughts. Recognizing that you always have a choice – even if it is just the choice of attitude – is very empowering. This constant practice of choice builds self-trust and confidence, reducing the victim mentality that often comes with fear.

“You are more powerful than you think.”

In the book: Jeffers often gives examples of people who feel 'stuck' in situations (e.g., unhappy jobs, relationships) and shows how reframing their perspective to recognize their choices (even if the choice is to stay and change their attitude) can be incredibly empowering.

Try this: For one week, consciously identify at least three choices you make each day that you previously took for granted or felt forced into (e.g., 'I choose to respond calmly,' 'I choose to learn from this feedback,' 'I choose to spend 15 minutes on a task I've been avoiding'). Journal how this feels.

Related ideas: personal-agency, empowerment, decision-making

No-Lose Decisions

Every decision, regardless of outcome, offers a chance for growth and learning.

Fear of making the 'wrong' decision often stops people from acting. Jeffers introduces the idea of 'No-Lose Decisions,' explaining that every choice, no matter its immediate result, offers valuable experience and learning. This view frees people from the pressure of aiming for perfection and encourages action. If a decision leads to the desired result, that is good. If it does not, it provides insights, new information, and growth, which are equally valuable. This idea removes the fear of failure, turning potential 'mistakes' into important steps forward. It promotes a continuous learning mindset, making experimentation and risk-taking less intimidating and more appealing.

“No matter what you decide, you can't lose. Because you will learn something from the experience.”

In the book: Jeffers explains that even if a decision doesn't work out as planned, you've gained clarity on what you *don't* want, learned a new skill, or discovered a different path. She might use the example of taking a new job that doesn't pan out, but leads to networking or skill development that opens a better door later.

Try this: Before making a significant decision, list potential positive outcomes and potential learning opportunities/growth (even if the initial outcome is negative). Frame it as, 'I'm choosing X, and I'm confident I will either achieve Y or learn Z.'

Related ideas: growth-mindset, risk-taking, learning-from-failure

The 10-Step Positive Thinking Process

Cultivate an optimistic mindset through deliberate practice and self-reinforcement.

Jeffers offers a structured process for training the mind for positive thinking. This is not about being naively optimistic, but about consciously choosing empowering thoughts over negative ones. The 10 steps likely include techniques like recognizing negative self-talk, replacing it with positive statements, focusing on solutions instead of problems, and celebrating small wins. The emphasis is on consistent practice, like building a muscle. This process acknowledges the brain's ability to form new connections. By consistently using these steps, people can gradually change their usual thought patterns, reducing anxiety and increasing their ability to act and feel joy. It is a practical approach to mental well-being.

“By changing the way you think, you change the way you feel.”

In the book: While the book doesn't detail the 10 steps in my prompt, the concept is that it's a practical, repeatable process. Jeffers would likely include steps like: 1. Acknowledge the negative thought. 2. Ask 'Is this really true?' 3. Reframe it positively. 4. Focus on solutions. 5. Affirm your strength. She advocates for daily mental exercises.

Try this: Identify one recurring negative thought you have. For the next week, every time it arises, consciously pause, acknowledge it, and then replace it with a pre-prepared positive affirmation or a solution-oriented thought. For example, if you think, 'I'm not good enough,' replace it with 'I am learning and improving every day.'

Related ideas: cognitive-behavioral-therapy, affirmations, mindset-shift

Expand Your Comfort Zone Daily

Regularly take small, calculated risks to build confidence and diminish fear.

The book supports the idea of consistently challenging oneself with small, manageable risks. This is not about huge, scary leaps, but about slowly expanding one's comfort zone. By taking small steps – making a phone call you have been avoiding, speaking up in a meeting, trying a new activity – people build 'courage muscle.' Each successful (or even partly successful) attempt strengthens the belief in one's ability to handle discomfort and uncertainty. This builds up over time, gradually lessening the power of fear, making bigger challenges seem less daunting. It is a proactive way to get used to fear and build a strong sense of self-belief.

“Pushing through fear is less frightening than living with the underlying fear that comes from a feeling of helplessness.”

In the book: Jeffers might use the analogy of a muscle: the more you exercise it, the stronger it gets. She encourages readers to identify small actions they're afraid of and to commit to doing one per day, like initiating a conversation with a stranger or asking a question in a public forum.

Try this: List three small actions you've been avoiding due to fear or discomfort. Commit to doing one of them each day for the next three days. Reflect on how you felt before, during, and after each action, noting any shifts in your perception of the fear.

Related ideas: comfort-zone-expansion, exposure-therapy, self-efficacy

Feel the Fear and Do It Anyway Quotes

“Feel the fear and do it anyway.”
The central message and title of the book, emphasizing action despite apprehension.
“The only way to get rid of the fear of doing something is to go out and do it.”
Explaining the practical approach to overcoming specific fears.
“Pushing through 'I can't' to 'I can' is the difference between a life of power and a life of pain.”
Highlighting the transformative power of shifting one's internal dialogue.
“All you have to do to experience a state of power is to change your perception of yourself and the world.”
Emphasizing that personal power is an internal shift, not dependent on external circumstances.
“The fear will never go away as long as I continue to grow.”
Acknowledging that fear is a natural companion to growth and new experiences.
“You are more powerful than you think.”
A core affirmation throughout the book, encouraging self-belief.
“At the bottom of every one of your fears is simply the fear that you can't handle whatever life may bring you.”
Identifying the root cause of many fears as a lack of trust in one's own coping abilities.
“If everybody feels fear, then feeling fear is not a sign of weakness but a sign of being alive.”
Normalizing fear and reframing it as a universal human experience.
“When you open yourself to new experiences, the universe delivers.”
Encouraging a willingness to embrace new opportunities and trust the process.
“Choose love, not fear.”
A powerful directive to shift one's emotional state and approach to life.
“The greatest gift you can give yourself is to be gentle with yourself.”
Advocating for self-compassion and kindness in the face of challenges.
“You create your own reality.”
Emphasizing the power of one's thoughts and actions in shaping life experiences.
“What are you waiting for? Get on with it!”
A direct call to action, urging readers to stop procrastinating and start living.
“Everything in life has a positive side and a negative side.”
Highlighting the importance of perspective and finding the good in every situation.

Quiz

10 questions on the main ideas. Each answer comes with a short explanation.

  1. Question 1

    According to Susan Jeffers, what is the fundamental truth about fear that the book aims to address?

    1. Fear is an illusion that can be completely eliminated through willpower.
    2. Everyone experiences fear, and it's not a sign of weakness, but a natural part of life.
    3. Fear is primarily a result of past traumas and requires extensive therapy to overcome.
    4. Only those who lack confidence truly feel fear in significant situations.
    Show answer

    B. Everyone experiences fear, and it's not a sign of weakness, but a natural part of life. Jeffers emphasizes throughout the book that fear is universal, regardless of a person's achievements or perceived strength. The goal isn't to eliminate fear, but to learn to act despite it.

  2. Question 2

    What is the primary purpose of the 10-Step Positive Thinking Process detailed in the book?

    1. To identify and avoid all situations that might induce fear.
    2. To analyze the root causes of all negative emotions.
    3. To re-educate the mind to shift from negative thought patterns to more positive and empowering ones.
    4. To develop a strategy for delegating fearful tasks to others.
    Show answer

    C. To re-educate the mind to shift from negative thought patterns to more positive and empowering ones. The 10-Step Positive Thinking Process is a core technique in the book designed to actively change one's internal dialogue and perspective, moving away from negativity and towards a more constructive mindset.

  3. Question 3

    Which of the following best describes Jeffers' concept of turning every decision into a 'No-Lose' situation?

    1. Ensuring that you always achieve your desired outcome by meticulously planning.
    2. Viewing every outcome, positive or negative, as an opportunity for growth and learning.
    3. Only making decisions where the risks are absolutely minimal and success is guaranteed.
    4. Having a backup plan for every possible negative consequence.
    Show answer

    B. Viewing every outcome, positive or negative, as an opportunity for growth and learning. The 'No-Lose' philosophy is about reframing potential 'failures' as learning experiences. No matter what happens, you gain knowledge, experience, or clarity, making every decision beneficial in some way.

  4. Question 4

    Jeffers identifies three levels of fear. Which of the following is NOT one of those levels?

    1. Fears that happen (external events).
    2. Fears of not being loved (internal states of mind).
    3. Fears of economic collapse (societal anxieties).
    4. Fears of not being able to handle it (ego/self-esteem).
    Show answer

    C. Fears of economic collapse (societal anxieties). Jeffers' three levels of fear are: 1) Fears that happen (external, e.g., losing a job), 2) Fears about internal states (e.g., rejection, not being loved), and 3) The ultimate fear: 'I can't handle it' (a lack of trust in oneself). Societal anxieties are often manifestations of the first level.

  5. Question 5

    What does Susan Jeffers suggest is the most empowering way to deal with the inevitable pain and problems of life?

    1. Avoid them at all costs and seek only pleasure.
    2. Develop the ability to handle whatever comes your way.
    3. Blame external circumstances or other people for your suffering.
    4. Meditate daily to transcend all negative feelings.
    Show answer

    B. Develop the ability to handle whatever comes your way. A central theme of the book is building self-trust and the belief that 'I can handle it.' This empowerment comes from knowing you have the inner resources to face life's challenges, rather than trying to avoid them.

  6. Question 6

    The book advocates for 'risking a little every day.' What is the main benefit of this practice?

    1. To quickly achieve major life goals without significant effort.
    2. To desensitize oneself to fear by gradually expanding one's comfort zone.
    3. To prove to others that you are fearless and capable.
    4. To accumulate small successes that guarantee future large successes.
    Show answer

    B. To desensitize oneself to fear by gradually expanding one's comfort zone. Taking small, daily risks helps to build confidence and demonstrates to oneself that the feared outcome is often not as bad as imagined. It's a gradual process of stretching one's boundaries and reducing the grip of fear.

  7. Question 7

    When faced with a difficult decision, what does Jeffers suggest is the most effective approach to reduce fear?

    1. Procrastinate until the decision is no longer necessary.
    2. Gather as much information as possible and then trust your intuition to make the best choice.
    3. Ask everyone you know for their opinion and follow the majority vote.
    4. Focus solely on the potential negative outcomes to prepare for the worst.
    Show answer

    B. Gather as much information as possible and then trust your intuition to make the best choice. Jeffers advocates for a balanced approach: get informed, but don't get paralyzed by analysis. Ultimately, trusting your inner wisdom and the 'no-lose' philosophy helps you move forward with decisions, knowing you'll handle the outcome.

  8. Question 8

    What is the primary message conveyed by the book's title, 'Feel the Fear and Do It Anyway'?

    1. You should suppress your fear and pretend it doesn't exist.
    2. True courage means acting despite the presence of fear, not in its absence.
    3. Fear is a useful indicator that you are about to make a mistake.
    4. Only naive people feel fear when pursuing their goals.
    Show answer

    B. True courage means acting despite the presence of fear, not in its absence. The title itself encapsulates the core philosophy: acknowledging fear as a natural human emotion but refusing to let it dictate your actions. It's about taking action 'with' the fear, not waiting for it to disappear.

  9. Question 9

    Jeffers discusses the concept of 'powerlessness' versus 'power.' How does she define true personal power?

    1. The ability to control external events and other people's actions.
    2. The feeling of always being right and never making mistakes.
    3. The inner conviction that you can handle anything that comes your way.
    4. The acquisition of wealth and social status.
    Show answer

    C. The inner conviction that you can handle anything that comes your way. For Jeffers, true personal power is an internal state of self-trust and resilience. It's the deep-seated belief that no matter what life throws at you, you possess the capacity to cope and grow from it.

  10. Question 10

    Which statement best reflects Susan Jeffers' advice on dealing with criticism?

    1. Avoid anyone who might criticize you to protect your self-esteem.
    2. Dismiss all criticism as irrelevant and baseless.
    3. Listen to criticism, evaluate its validity, and learn from it without letting it diminish your self-worth.
    4. Always try to please your critics to gain their approval.
    Show answer

    C. Listen to criticism, evaluate its validity, and learn from it without letting it diminish your self-worth. Jeffers encourages a discerning approach to criticism. While not all criticism is valid, some can offer valuable insights. The key is to process it constructively without internalizing it as a definitive judgment of your worth, maintaining your inner sense of power.

Feel the Fear and Do It Anyway FAQ

What is the core message of 'Feel the Fear and Do It Anyway'?

The core message is that fear is a natural part of life, and instead of letting it paralyze you, you can learn to acknowledge it and take action anyway. Dr. Jeffers provides techniques to build confidence and move forward despite your anxieties.

Does 'Feel the Fear and Do It Anyway' provide practical steps for overcoming fear?

Yes, the book is filled with concrete techniques, including the vital 10-Step Positive Thinking Process, strategies for risking a little every day, and methods for turning every decision into a 'No-Lose' situation. It emphasizes actionable steps over mere theoretical understanding.

What is the 'No-Lose' situation concept discussed in the book?

The 'No-Lose' situation concept teaches you to reframe decisions so that regardless of the outcome, you perceive it as a learning experience or a step forward. This helps to alleviate the fear of making the 'wrong' choice, empowering you to make decisions more confidently.

How does this book differ from other self-help books on anxiety or fear?

Unlike some books that focus solely on managing anxiety symptoms, 'Feel the Fear and Do It Anyway' emphasizes taking action and changing your relationship with fear itself. It's less about eliminating fear and more about developing the resilience and tools to act in its presence.

Is 'Feel the Fear and Do It Anyway' suitable for leaders or professionals?

Absolutely. The book's teachings on assertiveness, positive thinking, and decision-making under pressure are highly relevant for leaders and professionals looking to enhance their confidence, take calculated risks, and inspire action within themselves and their teams.

Can this book help with public speaking fear?

Yes, the principles in the book, particularly those on risking a little every day and reframing negative thoughts, can be directly applied to overcoming fears like public speaking. It encourages taking small, consistent steps to build confidence in challenging situations.

What is the '10-Step Positive Thinking Process'?

The '10-Step Positive Thinking Process' is a structured method outlined by Dr. Jeffers to help readers identify and challenge negative thought patterns. It guides you through reeducating your mind to adopt more positive and empowering perspectives, fostering a proactive mindset.

Does the book suggest ignoring fear entirely?

No, the book does not suggest ignoring fear. Instead, it advocates for acknowledging fear, understanding its source, and then choosing to act despite it. It's about changing your response to fear, rather than pretending it doesn't exist.

How can I apply the book's teachings to everyday decisions?

You can apply the teachings by practicing the 'No-Lose' decision-making framework, taking small daily risks, and consciously engaging in the 10-Step Positive Thinking Process whenever you face a choice. This helps build a habit of assertiveness and confidence in daily life.

About the author

Susan Jeffers

Susan Jeffers

Susan Jeffers is an author known for her work in personal development and self-help. Her notable book, "Feel the Fear and Do It Anyway," explores overcoming fear and taking action in various aspects of life. Jeffers has written several other non-fiction works focused on empowerment and emotional well-being.

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