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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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"Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" Quotes

"Freakonomics" explores the unconventional and surprising ways economics can explain real-world phenomena and human behavior.

Quotes

Morality, it could be argued, represents the way that people would like the world to work—whereas economics represents how it actually does work.

Steven D. Levitt

moralityeconomicsreality

Incentives are the cornerstone of modern life.

Steven D. Levitt

incentivesmodern lifeeconomics

The conventional wisdom is often wrong.

Steven D. Levitt

conventional wisdomperceptiontruth

Information is a beacon, a cudgel, an olive branch, a deterrent—all depending on who wields it and how.

Steven D. Levitt

informationpowerperception

Experts depend on the fact that you don’t have the information they do.

Steven D. Levitt

expertiseinformation asymmetrytrust

Knowing what to measure and how to measure it makes a complicated world much less so.

Steven D. Levitt

measurementsimplicityunderstanding

The most powerful force in the universe is incentives.

Steven D. Levitt

incentivespowereconomics

An incentive is simply a means of urging people to do more of a good thing and less of a bad thing.

Steven D. Levitt

incentivesbehaviormotivation

Economics is above all a science of measurement.

Steven D. Levitt

economicsmeasurementscience

The conventional wisdom is often shoddily formed and devilishly difficult to see through, but it can be done.

Steven D. Levitt

conventional wisdomperceptiontruth