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"How to Write Copy That Sells" Quotes
"How to Write Copy That Sells" by Ray Edwards provides practical strategies and techniques for crafting persuasive marketing copy that effectively converts readers into customers.
advertising & promotion | Published in 2016
Quotes
The first thing you need to know about writing copy is that you are not writing to everyone.
Every piece of copy you write should have a clear, specific purpose.
The best way to grab someone's attention is to speak to their desires.
Clarity is more important than cleverness.
Always sell the benefits, not the features.
The most powerful word in copywriting is 'you'.
People buy emotionally and justify logically.
A good headline can make or break your copy.
Proof is the strongest element of persuasion.
Your copy should be conversational and easy to read.
