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Influence
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"Influence" Quotes

"Influence: The Psychology of Persuasion" by Robert B. Cialdini explores the principles and tactics that make people say "yes" and how to apply them ethically in daily life.

Quotes

When we ask someone to do us a favor, we will be more successful if we provide a reason.

Robert B. Cialdini

persuasionpsychology

The tendency to reciprocate favors is a strong one, often overpowering the influence of other factors that normally determine compliance with a request.

Robert B. Cialdini

reciprocityinfluence

Once a stand is taken, there is a natural tendency to behave in ways that are stubbornly consistent with the stand.

Robert B. Cialdini

consistencybehavior

People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

Robert B. Cialdini

loss aversionmotivation

We like to say yes to the requests of people we know and like.

Robert B. Cialdini

likingcompliance

Information that is exclusive is more persuasive.

Robert B. Cialdini

exclusivitypersuasion

The greater the number of people who find any idea correct, the more the idea will be correct.

Robert B. Cialdini

social proofbelief

People are more likely to accept a request if they feel a bond or sense of commitment to the asker.

Robert B. Cialdini

commitmentcompliance

An automatic trigger of compliance is to give someone a small gift first.

Robert B. Cialdini

giftreciprocity

The more uncertain a situation, the more we rely on others for cues on how to act.

Robert B. Cialdini

uncertaintysocial behavior