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Influence: The Psychology of Persuasion
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"Influence: The Psychology of Persuasion" Quotes

"Influence: The Psychology of Persuasion" explores the six key principles of persuasion and how they can be effectively applied in everyday life to influence others.

Quotes

We all fool ourselves from time to time to keep our thoughts and beliefs consistent with what we have already done or decided.

Robert B. Cialdini

psychologyself-deception

When people are uncertain, they look to the actions of others to determine their own.

Robert B. Cialdini

psychologysocial behavior

The truly gifted negotiator is able to give the appearance of concession while actually getting what he wants.

Robert B. Cialdini

negotiationpersuasion

We are more likely to comply with a request if it is consistent with what we have already said or done.

Robert B. Cialdini

consistencycompliance

Commitment is the key to human behavior.

Robert B. Cialdini

commitmentpsychology

The more familiar something is, the more we like it.

Robert B. Cialdini

familiaritypsychology

Reciprocity is a powerful behavioral motivator.

Robert B. Cialdini

reciprocitypsychology

Scarcity increases value and desire.

Robert B. Cialdini

scarcityvalue

Authority can be a powerful tool of influence.

Robert B. Cialdini

authorityinfluence

We are more likely to be influenced by people we like.

Robert B. Cialdini

likinginfluence