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"Pre-Suasion" Quotes
"Pre-Suasion" by Robert Cialdini explores the art of influencing people by strategically setting the stage for persuasion before delivering a message.
social psychology | Published in 2016
Quotes
What we present first changes the way people experience what we present to them next.
The communicator who gets to make the first move has the first-mover advantage.
To persuade optimally, it is necessary to pre-suade optimally.
Attention is a key element in the process of persuasion.
By setting a pre-suasive context, we can significantly alter the impact of our message.
People want to be consistent with what they have already done or said.
The way we frame a situation can greatly affect decision-making.
Being first in line is not always an advantage unless it changes the context.
One of the most effective ways to capture attention is to present something unexpected.
People are more likely to be persuaded by ideas that are consistent with what they already believe.
