"The Brand Gap" Quotes
"The Brand Gap" explains the importance of bridging the gap between business strategy and design to create successful brands.
business | 208 pages | Published in NaN
Quotes
A brand is a person's gut feeling about a product, service, or company.
Marketing is the art of differentiation.
In the big picture, branding is the strategic process of developing a unique position in the market and building an emotional connection with the target audience.
A brand is not what you say it is. It's what they say it is.
Design is the silent ambassador of your brand.
Differentiate or die.
A brand is not just a logo, it's the overall experience and perception of a company.
A brand is a story that is always being told.
Your brand is what people say about you when you're not in the room.
The most powerful brands are built on strong emotions.
