"The Design of Everyday Things" Quotes

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.

The real problem is that people are not in control of the everyday tools they use.

The system should be matched to the way people think and work.

The principle is simple: don't let the knowledge be lost. Make it visible.

The best designers are those who most often succeed in creating products that are understandable, usable, and that afford pleasure and a sense of accomplishment.

Bridge the gulfs of Execution and Evaluation by making things visible.

The design team must understand the range of physical, cognitive, and perceptual abilities of the people who will be using the product.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Good design is not just common sense: it is uncommon sense.

The designer's task is to understand what people need to do and then to provide the appropriate feedback and control.