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The Tipping Point: How Little Things Can Make a Big Difference
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"The Tipping Point: How Little Things Can Make a Big Difference" Quotes

"The Tipping Point" by Malcolm Gladwell explores how small changes or events can create a tipping point that leads to significant and widespread social change.

Quotes

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Malcolm Gladwell

changeinfluencesocial behavior

Emotion is contagious.

Malcolm Gladwell

emotionpsychology

We are actually powerfully influenced by our surroundings, our immediate context, and the personalities of those around us.

Malcolm Gladwell

influenceenvironmentsocial psychology

The Law of the Few says that there are exceptional people out there who are capable of starting epidemics.

Malcolm Gladwell

influencesocial dynamics

Connectors are people with a special gift for bringing the world together.

Malcolm Gladwell

connectionssocial networks

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Malcolm Gladwell

social influenceepidemics

The best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or the transformation of unknown books into bestsellers, or any other mysterious changes that mark everyday life, is to think of them as epidemics.

Malcolm Gladwell

trendsepidemicschange

The Stickiness Factor says that there are specific ways of making a contagious message memorable.

Malcolm Gladwell

communicationmarketing

Small, close-knit groups have the power to magnify the epidemic potential of a message or idea.

Malcolm Gladwell

social groupsinfluence

The Power of Context says that human beings are a lot more sensitive to their environment than they may seem.

Malcolm Gladwell

environmentpsychology