Rory Sutherland
Rory Sutherland is a renowned British advertising executive and author known for his insightful exploration of behavioral economics. As Vice Chairman of Ogilvy UK, he has pioneered innovative marketing strategies blending psychology and advertising. Sutherland's writings, including "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life," offer a unique perspective on human decision-making and creativity, challenging conventional wisdom with wit and originality.
Book summaries for books written by Rory Sutherland
Quotes
Magic is just a word for what we don't yet understand.
Alchemy is the science of transformation.
To change the world, change yourself first.
The answers you seek are often found within.
Every element has its purpose, even if not immediately apparent.
The philosopher's stone is a metaphor for enlightenment.
Alchemy is not about turning lead into gold but about refining the soul.
True power comes from knowledge and self-awareness.
The journey of alchemy is both scientific and spiritual.
In the crucible of life, we are all alchemists.
To see the invisible, one must look beyond the obvious.
The greatest mysteries are hidden in plain sight.