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"Building a StoryBrand" Quotes
"Building a StoryBrand" by Donald Miller teaches businesses how to clarify their message by using a seven-part storytelling framework to better connect with customers.
e-commerce | Published in 2017
Quotes
People don't buy the best products; they buy the products they can understand the fastest.
When you stop talking about yourself and start talking about how you can help your customers, they listen.
If you confuse, you’ll lose.
Always position your customer as the hero and your brand as the guide.
Your customers should be able to understand your offer within five seconds of visiting your website.
Clarity in messaging is the most important element of effective marketing.
The key to being seen, heard, and understood is simplicity.
Invite customers into a story where they can visualize a successful ending.
A story becomes powerful only when the customer sees themselves in it.
Your brand is not the hero; your customer is.
