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The Lean Startup
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"The Lean Startup" Quotes

"The Lean Startup" by Eric Ries introduces a methodology for developing businesses and products by focusing on rapid prototyping, validated learning, and iterative design to minimize risk and increase chances of success.

Quotes

The only way to win is to learn faster than anyone else.

Eric Ries

learninginnovationcompetition

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

Eric Ries

entrepreneurshipuncertaintyinnovation

If you cannot fail, you cannot learn.

Eric Ries

failurelearninggrowth

Progress in manufacturing is measured by the production of high-quality goods. The unit of progress for Lean Startups is validated learning.

Eric Ries

progresslearninginnovation

The question is not 'Can this product be built?' Instead, the questions are 'Should this product be built?' and 'Can we build a sustainable business around this set of products and services?'

Eric Ries

product developmentbusiness strategysustainability

Innovation accounting enables startups to prove objectively that they are learning how to grow a sustainable business.

Eric Ries

innovationbusiness growthaccountability

The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.

Eric Ries

goal settingcustomer satisfactionefficiency

Success is not delivering a feature; success is learning how to solve the customer's problem.

Eric Ries

successproblem-solvingcustomer focus

Every startup's goal is to find a successful path to a sustainable business.

Eric Ries

business strategygoal settingsustainability

Build-Measure-Learn is the fundamental activity of a startup.

Eric Ries

processlearninginnovation