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"Zero to One" Quotes
"Zero to One" explores how startups can create innovative, monopoly-style businesses by building unique products that move society from nothing to something fundamentally new.
organizational development | Published in 2014
Quotes
Every moment in business happens only once. The next Bill Gates will not build an operating system.
If you want to create and capture lasting value, don’t build an undifferentiated commodity business.
All failed companies are the same: they failed to escape competition.
Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.
You are not a lottery ticket.
In a world that’s changing so quickly, the biggest risk you can take is to not take any risk.
A startup messed up at its foundation cannot be fixed.
As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.
The future is not a mere extension of the past.
Long-term planning is underrated in a world obsessed with short-term results.