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"Why She Buys" Quotes
"Why She Buys" explores the psychological and economic factors that influence women's purchasing decisions and offers strategies for businesses to effectively market to female consumers.
women's studies | Published in 2011
Quotes
Women do not buy brands; they join them.
Understanding how women think is key to understanding how they buy.
In the world of marketing, empathy is a powerful tool.
The female consumer is a powerful force in today’s economy.
Women seek connection and community when choosing products.
The way to a woman’s wallet is through her heart.
Brands that listen to women are brands that succeed.
Women are not a niche market; they are the market.
Trust is the currency of the female consumer.
Women want to buy solutions, not products.
